If you don’t know what the Marvel Cinematic Universe is (or “MCU” for those in the know), you probably missed the news that Avengers Endgame was being re-released this weekend with several minutes of never-seen-before footage. To date, Endgame has made over $2.76 billion in the worldwide box office, over $840 million grossed in the US alone. So why release the movie again with a few extra minutes of footage that’s sure to be on the Blu-Ray, which is due out in just over a month? In short, profits, industry competition, and Avatar.
Avatar, distributed by 20th Century Fox, is the top grossing movie of all time, making $2.78 billion at the box office. Fueled by director James Cameron’s ground-breaking 3D technology (3D tickets often cost 150% to 200% of a normal ticket) and a Special Edition re-release, no movie has come close to knocking off Avatar as Hollywood’s biggest block buster. That is, until Disney/Marvel released Avengers Endgame.
In what most see as a thinly veiled attempt to make Endgame the biggest movie of all time, Marvel is re-releasing it with the promise of 6 minutes of additional footage. Given that Endgame has already made $2.76 billion, we’re assuming you’ve already seen it. So we’re left with the question, are those 6 minutes worth forking over your hard-earned money to see it again?
Unfortunately, I cannot endorse anyone spending money to see Endgame’s re-release, with the only exception being you should absolutely see it now if it will be your first time (Avengers Endgame is one of the most emotionally satisfying cap-stones to any multi-movie franchise).
What do you get in the extra 6 minutes? Well, not much. Let’s start by noting the fact that none of the new footage appears within the movie. This is not a director’s cut or an extended cut. Nothing in the actual movie will be different. Instead, all of the new material appears at the end of the movie. You can think of the new footage as an extended trailer for the Blu-Ray special features.
The 6 minute-tag-a-along begins with a teaser trailer for Spider-Man Far From Home. Former SHIELD Agents Maria Hill (Colby Smolders) and Nick Fury (Samuel Jackson) arrive at a Mexican village to investigate what appears to be a natural disaster. Mysterio (Jake Gyllenhaal) appears just in time to fight a giant rock monster and tells the Agents, “you don’t want any part of this.” Spider-Man Far From Home will be the last entry in Marvel’s Phase 3, and hits theaters July 2nd.
After the Spidey trailer, co-director Anthony Russo introduces a tribute to the late Stan Lee. It’s touching, but noticeably short, and we expect a longer version to be in the Bluray. With that said, what you do see is very touching – We Love You 3000 Stan.
To wrap things up, there’s a deleted scene featuring a partially-rendered Hulk saving people from a burning building. Reports say this scene was going to be used to show what the Hulk/Bruce Banner has been up to since the snappening, including him becoming a beloved superhero. The scene was eventually cut for time. As such, the CGI is not finished, and the scene comes off as truly half-baked.
And that’s it. Nothing more, nothing less. If you’ve already seen Endgame, save your money for the Bluray release.